梵誓ONESWEAR杭州湖濱88珠寶店設(shè)計(jì)

項(xiàng)目信息

Project Information

項(xiàng)目名稱：Mottled Pink · 梵誓ONESWEAR杭州湖濱88珠寶店設(shè)計(jì)

Project name:Mottled Pink ·ONESWEAR Hangzhou HUBIN 88 Jewelry Store

設(shè)計(jì)方：上海潛水鐘建筑科技有限公司，上海平介建筑設(shè)計(jì)事務(wù)所

Designer: Shanghai Diving Bell Architecture Technology Co. Ltd., Shanghai Parallect Architecture Design Studio

項(xiàng)目完成年份：2023年9月

Project Accomplish Date:9/2023

主持設(shè)計(jì)師：黃迪

Chief Designer: Di Huang

設(shè)計(jì)團(tuán)隊(duì)：黃迪，劉豐迪，肖明峰，武升華

Team: Di Huang, Fengdi Liu, Mingfeng Xiao, Shenghua Wu

項(xiàng)目地址：杭州，浙江

Project Address:Hangzhou, Zhejiang

攝影版權(quán)：小柒，黃迪

Photo Credits:Qi, Di Huang

合作方：蘇州再造設(shè)計(jì)

Partners: Suzhou Re-design Studio

建筑面積：80㎡

Building Area:80㎡

梵誓ONESWEAR是由65位設(shè)計(jì)師創(chuàng)立的浪漫珠寶品牌，創(chuàng)始人希望他們的設(shè)計(jì)只服務(wù)10%對大眾審美過敏的少數(shù)派，不迎合也不刻意突顯。珠寶店設(shè)計(jì)新店位于杭州市上城區(qū)的湖濱88購物中心內(nèi)，面積為80平方米。當(dāng)一座充滿生機(jī)、活力與爆發(fā)力的城市，遇見一個(gè)獨(dú)立、先鋒的品牌…

ONESWEAR is a romantic jewelry brand founded by 65 designers. The founder hopes that their designs will only serve the 10% minority who are allergic to public aesthetics. The new store is located in the Hubin 88 Shopping Center in Shangcheng District, Hangzhou, with an area of 80 square meters. When a city full of vitality and explosive power meets an independent and pioneering brand...

▼ 梵誓ONESWEAR杭州湖濱88珠寶店，ONESWEAR Hangzhou HUBIN 88 Jewelry Store ©小柒，黃迪

輕反叛

Slightly rebellious

后疫情時(shí)代的梵誓ONESWEAR在空間策略上一改原有外放、張揚(yáng)、舍我其誰的先鋒氣質(zhì)，轉(zhuǎn)而將目光投向與使用者的更為貼近的空間本至，珠寶店設(shè)計(jì)新店的設(shè)計(jì)是柔軟、溫和與浪漫的。但品牌基調(diào)和客群定位仍注定空間設(shè)計(jì)中需要少許“少數(shù)派因子”。

In the post-epidemic era, ONESWEAR has changed its spatial strategy from its original avant-garde temperament to a space that is more focus on itself and closer to users. The design of the new store is soft , gentle and romantic. However, the brand tone and customer group positioning are still destined to require a little "minority factor" in space design.

▼ “少數(shù)派”珠寶店，"Minority" jewelry store ©小柒，黃迪

珠寶店設(shè)計(jì)摒棄了傳統(tǒng)珠寶店中貴重石材、木紋、金屬收邊等追求華麗裝飾感的公式化做法，進(jìn)而通過斑駁的淺粉色肌理涂料運(yùn)用，試圖尋求素樸、粗糲與溫柔間的情緒均衡。

The design abandons the formulaic design ways of traditional jewelry stores, it does not pursue gorgeous decoration such as precious stones, wood grains, and metal edges in, but uses mottled light pink texture paint to find an emotional balance between simplicity, roughness, and gentleness.

▼ “均衡”，" Balanced " ©小柒，黃迪

符號學(xué)，神秘石室考古

Semiotics, occult archeology

我們希望空間是模糊而充滿多義性和想象空間的，正如戀愛雙方間的情感，或是一間密室。

We hope that the space is fuzzy and full of ambiguity and imagination, just like love relationship or a secret room.

▼ 立面圖，Elevation ©上海潛水鐘建筑科技有限公司

恰恰場地平面為接近梯形的不規(guī)則外輪廓。因此方案設(shè)計(jì)結(jié)合墻體的斜邊進(jìn)退關(guān)系為可移動(dòng)展臺創(chuàng)造條件，同時(shí)在裝飾完成面與建筑墻體間的夾角空間做減法，宛如篆刻的在負(fù)型中納入不同的抽象符號，它們是在應(yīng)對空間的復(fù)雜性時(shí)，自然產(chǎn)生的結(jié)果，同時(shí)也形成了具有辨識度的裝飾語言。

The site has an irregular outline which likes a trapezoid. Therefore, the design creates conditions for movable booths by making use of the bevel edge. At the same time, the angular space between walls becomes abstract symbols. They are naturally formed when dealing with the complexity of the space, and also become a recognizable decorative language.

▼ 利用斜邊空間設(shè)置展示區(qū)，To set up display area by using hypotenuse space ©小柒，黃迪

化零為整地將所有變化統(tǒng)籌在同一基調(diào)下，手法相比“搭建”，更像“挖掘”，珠寶店設(shè)計(jì)室內(nèi)仿佛一座亟待探索的神秘石室。

We organized all the changes under the same tone. The method is more like "excavation" than "building". The interior is like a mysterious stone chamber to be explore.

▼ 產(chǎn)品展示區(qū),Product Showcase ©小柒，黃迪

昭示面

Facade

雖是封閉空間，仍要平衡內(nèi)外的統(tǒng)一與差異性。我們希望賦予體驗(yàn)者一個(gè)私密且有包裹感的內(nèi)部體驗(yàn)，面向商場公區(qū)一側(cè)的昭示面則是相同語匯的延展與解構(gòu)、離散。

Although it is a closed space, it is still necessary to balance the unity and difference between the inside and outside. We hope to give the experiencer a private and enveloping interior experience. The public side facing the public area is an extension, deconstruction and discreteness of the same vocabulary.

立面設(shè)置展示櫥窗，通過內(nèi)凹的入口門洞設(shè)計(jì)，形成事件型灰空間。作為內(nèi)外切換的緩沖，同時(shí)承載了不定期更新的品牌主題元素。

Display windows are set up on the facade, and an gray space is formed through the concave entrance door design. It serves as a buffer for switching between inside and outside, and also carries brand theme elements that are updated from time to time.