百年＂黃天源＂

項(xiàng)目名稱：百年“黃天源”

項(xiàng)目業(yè)主：蘇州黃天源食品有限公司

項(xiàng)目地點(diǎn)：江蘇，蘇州觀前街

項(xiàng)目面積：330m2

空間設(shè)計(jì)單位：CHAO巢羽設(shè)計(jì)事務(wù)所

項(xiàng)目設(shè)計(jì)總監(jiān)：梁飛王星

參與設(shè)計(jì)師：易航飛吳陶鍇

品牌視覺：BOBRAND 播樸藍(lán)設(shè)計(jì)機(jī)構(gòu)

使用材料：木飾面，鏡面不銹鋼，水磨石，亞克力，定制食模

設(shè)計(jì)周期：05/2020-10/2020

施工周期：12/2020-02/2021

攝影師: Song images建筑攝影周浪行

“一代代中國(guó)人用心賦予食物以靈性，

他們將厚重的歷史文化和植根華夏民族內(nèi)心深處的情懷，

凝聚在食物中，做出了最精彩的點(diǎn)心?！?

這是我們對(duì)“民以食為天”的尊重，也是美食的傳承在我們心中重要價(jià)值的體現(xiàn)，黃天源堪稱美食傳承的百年代表之一。

創(chuàng)設(shè)于道光元年（1821年）的黃天源，已有200年歷史。

初由浙江慈溪人黃啟庭在東中市都亭橋境設(shè)一粽子攤。粽子質(zhì)量好，生意不錯(cuò)。經(jīng)幾年經(jīng)營(yíng)，即在都亭橋賃一小屋，開設(shè)黃天源糕團(tuán)鋪。歷經(jīng)百年傳承發(fā)展成為聞名遐邇的“糕團(tuán)大王”。

Huang Tianyuan, founded in 1821, has a history of 200 years.

At the beginning, Huang Qiting, a native of Cixi, Zhejiang Province, set up a zongzi stall in duting bridge, Dongzhong city. Zongzi is of good quality and good business. After several years of operation, they rented a small house at duting bridge and set up Huang Tianyuan cake Group shop. After a hundred years of inheritance and development, it has become a well-known "cake Group king".

黃天源舊樣

上個(gè)世紀(jì)三十年代，黃天源進(jìn)駐蘇州觀前街，經(jīng)過了兩次翻造，自上個(gè)世紀(jì)七十年代開始，形成了之后幾十年基本沒有變過的傳統(tǒng)店鋪的模樣。

In the 1930s, Huang Tianyuan entered Guanqian Street in Suzhou. After two renovations, he began to form a traditional shop appearance that remained unchanged for decades.

黃天源改造前舊樣

而隨著市場(chǎng)的不斷變化，客戶對(duì)于空間的體驗(yàn)新的要求，更多的“中華老字號(hào)”如何在新的市場(chǎng)環(huán)境下尋求生存和轉(zhuǎn)型顯得尤為重要。此次CHAO接受黃天源的委托，對(duì)黃天源新一代店鋪打造全新空間的體驗(yàn)。

With the continuous changes of the market, customers have new requirements for space experience, so it is particularly important for more "time-honored Chinese brands" to seek survival and transformation in the new market environment. This time, Chao accepted Huang Tianyuan's entrustment to create a new space experience for Huang Tianyuan's new generation stores.

“我們一直以對(duì)傳統(tǒng)文化的敬畏之心，

重塑百年老字號(hào)的昔日榮光?！?

—— CHAO 設(shè)計(jì)合伙人梁飛王星

黃天源新樣

中國(guó)末代皇帝愛新覺羅溥儀的弟弟溥任親筆題詞“黃天源糕團(tuán)大王”，九十七高齡的著名書法家謝孝思題寫的“中華名小吃”，吳門派著名的書法家楊鼎美題寫的“米糯糕香”三塊牌匾高掛于入口上方。

Puren, the younger brother of the last Chinese emperor Aixinjueluo Puyi, wrote the inｓｃｒｉｐｔion "Huang Tianyuan cake Group king", the famous calligrapher Xie Xiaosi's "famous Chinese snack", and the famous calligrapher Yang Dingmei's "rice glutinous cake fragrance" above the entrance.

“ 01 作坊

始于作坊而終于作坊

作為2009年江蘇省首批“非物質(zhì)文化遺產(chǎn)”傳統(tǒng)糕團(tuán)制作技藝的黃天源，餐廳設(shè)計(jì)新一代店鋪空間傳承百年老字號(hào)傳統(tǒng)糕團(tuán)“前店后坊、現(xiàn)做現(xiàn)賣”的模式，還增設(shè)蘇式糕團(tuán)制作技藝展銷區(qū)、“非遺”傳人表演區(qū)，以及各色糕團(tuán)的自選區(qū)、禮品糕團(tuán)蘇州土特產(chǎn)銷售區(qū)等功能區(qū)域。

Huang Tianyuan, one of the first batch of "intangible cultural heritage" traditional pastry production techniques in Jiangsu Province in 2009, inherits the century old traditional pastry production pattern of "shop in front of shop, shop in back of shop, and sell as you go". In addition, he also adds Suzhou style pastry production techniques exhibition area, "intangible cultural heritage" inheritor performance area, as well as various pastry self selection area, gift pastry Suzhou local products sales area and other functional areas Domain.