香港亞細(xì)亞瓷磚展廳設(shè)計(jì)

窗邊再一次出現(xiàn)懸掛的品牌名稱，既強(qiáng)調(diào)了品牌，又把品牌與外部視野融為一體，植入品牌心智的同時(shí)，又延伸了空間體驗(yàn)與思考方向，瓷磚展廳設(shè)計(jì)構(gòu)建恰如其分的消費(fèi)關(guān)系。

Once again, the brand name hanging by the window emphasizes the brand and integrates it with the external view, implanting the brand mind while extending the space experience and thinking direction to build the appropriate consumer relationship.

除此之外，設(shè)計(jì)師還深諳水滿則溢的原理，在空間中搭配其他材料，墻面配以溫潤的原木，地面則地毯與瓷磚進(jìn)行劃分，就像玩俄羅斯方塊一樣，集結(jié)不同材料、尺寸、形狀的材料，完成這次系統(tǒng)性的設(shè)計(jì)嘗試，也讓消費(fèi)者在這個(gè)空間中輕松呼吸。

In addition, the design team also understands the truth of “too much water drowned the miller”. They match other materials in the space, like the walls with warm logs, the floor with carpets and tiles for division, just like playing Tetris, gathering different materials, sizes and shapes to complete this systematic design attempt, and also allowing consumers to breathe easily in this space.

瓷磚在通過二次藝術(shù)創(chuàng)作拼貼后，展示出材料本身的可塑性與生命力，瓷磚展廳設(shè)計(jì)以藝術(shù)續(xù)寫新的品牌故事，成為新的品牌內(nèi)容符號，也為家注入更多現(xiàn)代生活想象力。

The tiles, after being collaged through twice art creation, show the flexibility and vitality of the material itself, renew the brand story with art, become a new brand content symbol, and also inject more modern life imagination into the home.

“在一切皆可數(shù)字化的當(dāng)下，消費(fèi)者對實(shí)體商業(yè)的要求勢必更高，更獨(dú)特、更溫度、更具故事性……成為新的商業(yè)空間標(biāo)準(zhǔn)，而設(shè)計(jì)只是一種手段，并非最終訴求，只有當(dāng)產(chǎn)品回歸于產(chǎn)品，我們才能創(chuàng)造更好的氛圍與內(nèi)容實(shí)現(xiàn)用戶需求，踐行品牌的[長期主義]的命題，實(shí)現(xiàn)新場景激活。”

"At a time when everything is digital, consumers are bound to demand more for traditional commerce. Features like uniqueness, temperature and storytelling are becoming the new commercial space standards. Design is only a means of realizing it, not the ultimate demand. Only when the product returns to the product can we create a better atmosphere and content to achieve user demand, to practice the brand's [long-termism] proposition and finally achieve new scene activation."